Fly All Day clothing was created to inspire individuals who wish to distinguish themselves from the clichés of society, not only in New York but also through out the United States. Beginning in early 2011 a few friends had the idea to produce a line that would be able to stand the test of time, and evolve through all FADs, trends that may come. Our plan is to bring a voice through fashion for people who are not under the influence of society, while cementing our company “as more than just a FAD”. With little to no help a few college kids with modest salaries and laptops have taken a small idea and made a clothing/lifestyle company. F.A.D. Clothing has mainly been advertised through social media and word of mouth but rapidly grew a local following. The brands motto comes from a German philosopher Friedrich Nietzsche “The higher we soar the smaller we appear to those who cannot fly”. Fly All Day clothing lives by that quote hoping to inspire young adults to chase their dreams and soar to heights they never thought they would see.